Heads up on humiliation

Why do some Pakistani journalists use the language of humiliation and shame so much? When India toured Pakistan last, news of India's wins was greeted with articles filled "black days of mourning", "days of shame", "national humiliation" and so on. Now, Osman Saimuddin writes on Karachi being denied its due as a test venue during the English tour:

"It wasn't so bad that the ECB refused to play there....but that the PCB....bent over backwards to avoid Karachi altogether was shameless and spineless. (my italics)