Petitio Principi?

Last night, as Mark Taylor discussed bowling changes and field settings, he casually remarked, "and so of course, this begs the question, why isn't Ntini using a short-midon?". Or words to that effect. Taylor wasn't pointing out fallacious reasoning on anyone's part. He was using the phrase "this begs the question" literally, as in "this question demands to be asked". Awkward turn of phrase; not out of place, I suppose, in cricket commentary, which has given us "back-of-a-length".